Practice appoints local consultancy to support next phase of development

One of Lutterworth’s most dynamic, professional accountancy practices Howell & Co, has appointed local PR and marketing consultancy, AVA PR Ltd to help support the business as it launches the next phase of its development.

Established in 2008 by Rob Howell, who has over 25 years experience in industry and in practice, Howell & Co had already carved a niche for itself as a hands-on, no-nonsense practice, providing practical support and business advice to a range of companies in Leicestershire, including those involved in manufacturing, engineering, computer software, recruitment and catering.

Rob became aware of AVA PR, which recently relocated to the town from Leicester, through a number of high-profile business events and media opportunities co-ordinated by the consultancy and decided to call the team in to see how they might be able to help improve Howell & Co’s profile.

Rob commented: “Howell & Co has an excellent reputation within our own client base but we need to grow and develop the business beyond that.  I am acutely aware that we are good at what we specialise in, accountancy and book-keeping but we are not marketeers – so I applied the same principle of business to the appointment of AVA PR; let the experts in their field do what they do best.”

Michelle Tayton of AVA PR was only too happy to help: “Businesses like Howell & Co are exactly the type of client profile AVA PR relishes. Enlightened professionals like Rob who know what their business needs in terms of PR but don’t know how to go about upgrading their website or getting involved in social media activity; or where to start with corporate profiling or in-house publications, and these are just some of the areas we are specialist in. Like Howell & Co, our clients can utilise as much or as little of our services as they need, and once we become involved with a business it tends to become a long term relationship as we continue to support their business development and they in turn support ours.”

AVA PR has initially been appointed to work with Howell & Co on their social media profile and developing a direct mail campaign to complement this first phase.